I’m beginning to think that we are shifting and living in what I call the Age of Assumption. It’s an era marked not by the lack of information, but by an overabundance of it—much of it incomplete, context-free, or outright false. The Global Risks Report 2025 reveals a world grappling with interconnected crises, from environmental catastrophe to social fragmentation. But another risk runs parallel, exacerbating all others: the erosion of informed decision-making.

We shouldn’t see imperfect strategic action as ‘greenwashing’ or be afraid to be called out. We must take action, be transparent, and allow ourselves to improve continually. If we don’t start somewhere, we will never make the changes the world needs.

This afternoon, I came across a quote that perfectly captured the frustrations I feel when I or my work is labeled as “environmentalist” or connected to “environmentalism.” It’s as though we’re meant to think of it as something noble but distant—a way to be a little bit more “green” or “nature-friendly.” That’s not what this is about.